What the world has been calling CRM is actually an operating system that stores contacts. CRM stands for Customer Relationship Management. That is, the act of building and maintaining relationships with your customers.
All industries around the world have been using this term to describe technology or a product.
Reality is that CRM is a business philosophy. The products we have been referring to as CRM are actually software programs that manage transactions and store data.
With the introduction of social media and social technologies such as checking in, chatting, notifications and timelines, CRM has now come into its own new world.
Social CRM is the act of using social technology to connect with your clients. It enables your customer to connect with you via technology and collaborate with you throughout their real estate journey.
Box+Dice is excited to be a part of and pioneering this technology evolution or, dare we say revolution.