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Four Mistakes the Real Estate Industry is Making

Today, many real estate agents continue to self sabotage by making fundamental mistakes. In fact, many won’t even realise they are doing it due to the tactical techniques employed by many...

Travis Williams | April 11, 2017
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Stop behaving like it’s 2005, the Millennials are coming

There’s a new generation of real estate customers approaching and they don’t like email, talking and definitely don’t like being told what to do. They’ve grown up with...

Travis Williams | March 23, 2017
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Box+Dice is getting into the communication business

At Box+Dice, we believe that the new era in technology is not about mouse clicks or devices, but in communication. Devices such as laptops, and mobile phones PDA (personal device assistant) phones...

Travis Williams | March 16, 2017
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Who makes the CRM decision and when?

Too often financial controllers are permitted to influence decisions regarding systems to underpin client relationships - systems that enable the business to connect and stay connected with its...

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It's not about the Search

So much emphasis is placed on the role of the web portal in the real estate industry. Primarily because of the crazy value of REA, owner of Australia’s most successful web portal. As a matter...

Travis Williams | March 10, 2017

With the property portals expanding their proposition from 'just searching' to 'managing buyers', NOW is the time to take heed to the very serious issue of data security. Chat data is going to be...

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Database managers vs. data entry assistant

There’s a lot of talk in the CRM and technology space about having a CRM strategy and even a database manager. A major problem within the real estate industry is that CRM is often viewed by...

Travis Williams | November 18, 2016
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Database, Audience and ‘Audience Utopia’

We often hear people say “we need a database”. Evidently a database full of contacts is absolutely useless unless effectively maintained and utilised to connect and stay connected with...

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Do your company’s policies put your customers first?

As a CRM provider, we are constantly asked to create business logic that segregates data and prevents consultants being able to see and act upon company information. As a result, you may now...

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The war has begun - Portals vs the Real Estate Agents

If you think the portals are just where you want them - marketing listings and sending you buyers - then you’re in for a big shock. And the shock has already begun. Earlier this year...

Travis Williams | October 21, 2016

It’s time for agents to protect their metadata. Why? Because it’s the new frontier of real estate. Metadata is commonly defined as ‘data about data’. In the real estate...

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Agents should stop concealing their clients within a company brand

I know this is a tough pill to swallow, but the very fact that agents still want to hide their contacts from each other ‘within your company database’ actually supports and strengthens...

Travis Williams | October 6, 2016
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CRM is not about ease of use and customer service, it’s a data play

In 2016, many consultants and directors are continuing to discuss whether they should use a CRM or not?  Driving this discussion are elements they perceive to be a hindrance...

Travis Williams | September 22, 2016
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Real estate portals are run like newspapers

Real estate web portals are run like newspapers. That’s because they’re owned by corporations that are famous for news. Fairfax Media owns Domain and News Ltd owns most of REA. So...

Travis Williams | September 14, 2016
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CRM and Social CRM revolution

What the world has been calling CRM is actually an operating system that stores contacts. CRM stands for Customer Relationship Management. That is, the act of building and maintaining relationships...

Travis Williams | August 8, 2016
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The last thing web portals want is for you to have a strong database

The function of web portals, such as Domain and REA, is to place value on the quality of leads they send to real estate agents. It’s called lead generation. Just to be clear, lead generation...

| September 1, 2016
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CRM is not technology, it is a business philosophy

Many agents feel that they need to ‘work their database better’ or ‘focus more on their CRM strategy’. Perceiving CRM as a task, a project or a strategy means...

Travis Williams | August 25, 2016
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What’s the difference between Box+Dice’s consumer strategy and a web portal?

Now that Box+Dice is providing consumer services with aggregated listings content, it’s easy to think that we are taking on the web portals at their own game. After all, a consumer can search...

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The ‘Yellow Cabs’ of real estate

We all know of the spectacular transition the taxi industry has undergone in recent years and I’d like to point out a few home truths as to how it happened. Taxi companies were complacent...

Travis Williams | August 11, 2016
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It’s 2016 NOT 2006 so start marketing for Millennials!!

How do you communicate with people who don’t respond to e-mail, don’t like to waste time talking face-to-face and definitely don’t like to be told what to do via old school direct...

Travis Williams | August 4, 2016
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On demand is here to stay - agents who ignore this are laggards

According to The Business Insider, the on-demand economy is defined as ‘the economic activity created by technology companies that fulfil consumer demand via the immediate provisioning...

Travis Williams | July 27, 2016
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Re-thinking real estate sales with Reverse-CRM

We’ve spent the past 18 months rethinking what we do and who we do it for. Our company purpose is, and always will be, to ‘Connect and Stay Connected’. We believe it’s our...

Travis Williams | July 21, 2016
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The Social Agent

Asking a real estate agent to thrive using social media to engage with their clients is a bit like asking a painter to paint landscapes using a toothpick. It can be done, but you’ll end up...

Travis Williams | October 14, 2015

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